Two Way Radios Positively Impact Customer Interactions

“It's poor judgment to guarantee another person's debt or put up security for a friend . (Proverbs 17:18 NLT)”

The concept in the ancient world was that one had a primary financial responsibility to his family. When you don’t know the future, nor what calamites may befall your family members, you should not overcommit your resources to friends if you cannot comply with that promise. If you guarantee a loan for a friend, what will you do if you have a family member in financial crisis? The point is simply that we cannot overcommit ourselves with promises that we can’t fulfill.

Kouzes and Posner remind leaders about this essential for communication when they corroborate Solomon’s ancient wisdom and conclude with this maxim: “Do what you say you will do ( The Truth About Leadership).” They believe that in order for people (and in this case customers) to willingly follow you, you must establish credibility through your communication. If a customer cannot believe that you will accomplish what you promise, then you have no business expecting their return business.

Transactions are personal, no matter how often they occur over the internet. Customer service interaction reminds us all that when one person has purchased an item, they have done so from another person. It is a social contract and one that may either reinforce the personhood of the customer or degrade them to a mere ‘consumer’. Just as customer-service communication humanizes your company, it also humanizes the customer. And that is a task worthy of deliberate practice (see Talent is Overrated by Geoff Colvin).  This is just one more reason that two way radios are a benefit to any business.  If they can assist in reinforcing an exchange of trust between two people, then that foundation may extend to a business transaction.